FISAL Studio guides
Getting your small business online, explained simply
Plain-English guides on what a website should cost, whether you even need one, and how to get found on Google. Written by someone who builds them for local businesses every week — no jargon, no sales pitch.
How much does a small business website cost in Australia in 2026?
The honest numbers for every option — DIY builders, freelancers and agencies — plus the hidden costs nobody mentions and what you actually need to pay for.
Read the guide → Getting startedDoes my small business actually need a website?
Nearly 6 in 10 Australian small businesses still don't have one. Here's what the data says about the customers you're missing — and when a website is worth it.
Read the guide → CompareWix, Squarespace or a custom-built website: which is right for you?
A fair comparison of the three ways to get online — what each really costs over time, who owns what, and which suits a small local business best.
Read the guide → Local SEOHow to get your business found on Google
A step-by-step local SEO starter: your Google Business Profile, reviews, getting NAP details consistent, and how your website fits in. No agency needed to begin.
Read the guide → ReviewsHow to get more Google reviews for your business
97% of people read reviews before choosing a local business, yet only 5% of businesses reply to them. Here's the simple system to get more — and what not to do.
Read the guide → HiringHow to choose a web designer (and the red flags to avoid)
The 7 questions to ask before you hire, the warning signs that should make you walk away, and why owning your domain and files matters more than the price.
Read the guide → For tradiesDo tradies need a website in 2026?
Word of mouth is great — but your next customer still checks you on Google first. What a tradie website actually needs, and why it leaves jobs on the table without one.
Read the guide → ChecklistSmall business website checklist: what every site needs
The must-have essentials, the findability basics, the nice-to-haves, and the bloat to leave off — plus a simple 5-second test for whether your site is working.
Read the guide →Want to skip the research?
I'll build a free, working mockup of your actual site — not a sketch — so you can see exactly what you'd get before paying a cent.
Get a free mockup →