Web design studio · Based in Melbourne
I design, build, host and look after fast, modern websites for cafés, barbers, tradies, grocers and the businesses that keep your suburb running.
Why it matters
Most small businesses don't skip a website because they don't need one. They skip it because they were quoted $3,000, $5,000, even $10,000 by an agency — or told to wrestle with a builder themselves.
Meanwhile, three in four Australians look you up online before they decide to spend a cent. A tidy website is often the difference between a customer choosing you, or the shop down the road. FISAL Studio exists to close that gap — at a price a small business can actually say yes to.
The work
A set of sample builds — one for each kind of local business — so you can see exactly what you'd get. Every one is fast, mobile-first and ready to go live. Tap any to open the real, working demo.
These are sample designs to show what's possible — your site is custom-built around your brand, your photos and your words.
Our approach
Anyone can make a page look tidy. I build every site around what decades of research actually show makes a visitor trust you, stay, and get in touch. From the first headline to where your reviews sit, each decision is made to turn a curious local into a paying customer.
So your site is engineered, not just decorated, around the things proven to turn visitors into customers:
What's included
No bloated builders, no monthly subscriptions to a platform you'll never log into. Just a fast, professional site that does its job.
Built around your brand and your photos — never a recoloured template that looks like everyone else's.
Over 60% of Australian web traffic is on a phone, so your site is built to look sharp on a thumb-scroll first.
Lightweight, hand-coded pages that open in a blink — not a sluggish drag-and-drop build weighed down by plugins.
Enquiries, bookings and quote requests land straight in your email. No new app to check.
Google map, today's opening hours highlighted, and a tap-to-call button so customers reach you in one move.
Proper page titles, descriptions and structure baked in from day one, so you turn up when locals search.
The padlock customers expect, included as standard — so your site is secure and trusted.
Your site lives on fast, secure infrastructure — and it's part of the price. No separate hosting bill to chase.
Hours changed? New menu? Text or email me — I make the change, usually the same day. That's the whole point.
Simple, honest pricing
No hourly rates, no surprise invoices. You see a free mockup of your real site before you pay a cent.
❄ Winter sale price — 30% off until 12 July
Everything below, plus your first 12 months of hosting, support and updates — all included.
Keeps your site online, current and looked after. Starts only after your first 12 months.
For the same thing, agencies and freelancers around Melbourne typically charge $3,000–$10,000+ — usually with hosting and every change billed on top.
How it works
A clear, no-pressure process. You stay in control at every step, and you don't pay a cent until you've seen your real site and love it.
Tell me about your business and I'll build a real, working sample of your site, designed around your brand. I send you a live link to click through. No cost, no obligation, no catch.
Once you're interested, we have a proper chat by phone, video or in person. We talk through your brand, your goals, the customers you want to reach and exactly how you want to come across online.
You pass me your photos, videos, logo and the words you'd like. Don't have great photos? I can arrange a professional photo and video shoot of your business for a small added fee, so everything looks the part.
I tailor the whole site around your brand and content, then we go back and forth until it feels exactly right. There's no charge at all until you're genuinely happy with it.
You pay the $1,900. I register your domain in your name (I cover the first year), set up fast hosting, SSL and your contact form, and switch it all on. Usually live within about two weeks of sign-off.
I keep your site updated and hosted for 12 months, then it's $300 a year. Want full control instead? I'll transfer the site, domain and accounts to you at any time after the build, no strings.
Who you're working with
I've spent years as a high school teacher across the VCE and QCE systems, including time in middle management leading teams and running projects end to end. Teaching drills one lesson into you above all others. If you can't make something clear and make people care in the first few seconds, you've lost them. That is exactly the job a good website has to do.
These days I'm also building FISAL Education, an EdTech venture, so my work is designing digital tools that have to be fast, clear and genuinely useful for real people. FISAL Studio grew straight out of that. I kept watching brilliant local businesses, the best coffee on the strip, the sharpest barber, the most reliable sparky, lose customers to competitors with a worse product but a better website.
So I decided to do something about it. I design, build, host and look after fast, modern websites, and I handle every update myself. No agency mark-ups, no call centres, no jargon. When you get in touch, you reach me, the person who actually built your site and understands your goals.
If you'd rather be running your business than wrestling with technology, we'll get along just fine.
Marcus B. Cho, Founder of FISAL Studio
Good questions
Not a thing — that's the whole point. You'll never log in, install anything or touch code. You tell me what you want; I build it and look after it.
Yes. I'll build a real, working sample of your site and send you the link. If it's not for you, you owe nothing and we part as friends. You only pay once you decide to go ahead.
You don't need to sort anything out. I'll register a domain for your business, something like yourbusiness.com.au, and I cover the cost of the first year. It's registered in your name from day one, so it always belongs to you. Already have a domain? I'll simply connect your new site to it.
Yes, completely. Your domain is in your name from the start. And if you ever want to take full control of the site itself, I'll hand over all the files, the domain and the accounts to you or your new developer at any time after the build, no strings and no exit fee. You're never locked in.
Hosting, your SSL certificate, security and software updates, and unlimited reasonable content changes — new hours, prices, photos or text whenever you need them. It only kicks in after your first 12 months, which are included in the build price.
Most sites go live within about two weeks once you're happy with the mockup. Bigger or busier sites can take a little longer — I'll always tell you upfront.
Text or email me what you'd like changed. Small updates are usually done the same day. No tickets, no portals, no waiting on hold.
Not at all. I'm based in Melbourne, but I build for businesses right across Australia. The whole process happens online, so wherever you are, your location is no barrier.
Free guides
No jargon and no sales pitch — just honest guides on what a website should cost, whether you even need one, and how to get your business found on Google.
Pricing
The real 2026 numbers — from DIY to agency — and what you actually need to pay for.
Getting started
What the data says about customers who check you online before they buy.
Compare
An honest comparison of the three ways to get your business online.
Local SEO
A plain-English local SEO starter for Melbourne small businesses.
Get a free, no-obligation mockup of your actual site — built, not sketched. If you like it, it's $1,900 to make it live. If you don't, you've lost nothing.
Get my free mockup →Let's talk
Fill in the form or send a message — I reply the same day. The more you tell me, the better your free mockup will be.
Phone / text0493 173 177
Based in MelbourneBuilding for businesses across Australia
Same-day repliesMost enquiries answered within hours